Overview
Ready Productions, Inc., is a strategic automotive marketing firm, which combines two significant elements critical to the success of automotive sales promotions in today's competitive and sophisticated automotive-selling environment:

• Precision marketing techniques aimed at targeting quality prospects.
• Zero-Defect client relations crucial to exceeding expectations.
• By combining these two powerful forces they bring the finest in strategic automotive marketing.

The Problem
For the past 10 years Ready productions has worked with most of the major Automotive dealers on the East coast to promote their cars by using the Ready Productions direct mail marketing system. Ready productions was looking to compliment their direct mail campaign system with an e-mail marketing platform as a cost effective add-on value proposition for it's clients. Ready's direct mail campaign's have heavy graphics and images. However the idea of replicating a direct mail campaign creative on-line as an interactive web page was riddled with issues of email size and spam blockers from a technical standpoint.

ListEngage's solution
ListEngage worked with Ready productions and analyzed their unique business practices/Direct marketing techniques and was able to come up with an e-mail marketing campaign that was pragmatic as well as cost effective. ListEngage worked on the direct mail graphics, made them Internet friendly without sacrificing image quality. With the use of some clever programming and graphic creativity, the direct mail creative was replicated on-line for the email marketing campaign. This type of customized email marketing campaign that is able to replicate to near perfection a direct mail campaign has provided Ready Productions a value add that they are now able to offer their Automotive clients.