Email Marketing Budgets Bulge Despite a Bummed Economy

In Email Marketing by Altaf Shaikh

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2009 has been a dark year for marketing budgets. As the economy tanked, so did every big company’s dreams of plastering market campaigns across every medium available.

Fortunately for e-marketers, email and social media marketing budgets defied the odds, and most actually grew in ’09.

Take a look at the Marketing Sherpa chart, to see the average email marketing budget decreases versus increases across 8 financial sectors.

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