Drip Marketing Automation : ListEngage

If you are like most companies you are probably having a challenging time retaining your customers or are losing your prospects as fast as you are attracting them to your website. Your consumers are in control and have tremendous choices. They have the ability to find anything online and size you up against your competition within minutes. So, when they do visit your website, and take specific steps like - fill out a form, download a white paper, look at a presentation/video, or download your trial software by giving you their email address in return, ask yourself the following questions…

How do you take maximum advantage of this, and have you adjusted your game plan to fully engage your customers and prospects?
You have spent all this time and money attracting prospects to your site NOW WHAT?

Addressing these issues immediately will give you a significant edge over your competition. The answer is Drip Marketing Automation and we have explained this below with a real-life scenario, just one of the many ways in which we have solved this challenge for our customers.

The Challenge - Your consumers have expressed their interest online and it is critical to engage them with relevant messages during this initial dating period. This could mean the difference between lifetime customers or just another interested prospect lost in cyberspace forever. So how do you engage them?

If you are like most organizations, you are either…

Sending them a thank you email and maybe you are following up with a phone call. Due to the lack of engagement data on your hand, this call is most likely being made when your prospect is not ready to make the purchase.
OR
You are engaging them the old fashioned way. Maybe you are segmenting your prospect lists daily and are deploying specific campaigns to specific groups. This requires a herculean effort and is impossible to manage if you have to engage your prospects with a multi-message campaign. You also have to remember to suppress folks that have converted along this engagement path and remove prospects that have asked to be removed. Remember, this process needs to happen 365 days of the year. This process is manual, time-consuming, costly and a serious waste of your company’s resources.

Getting this whole process to operate seamlessly is a serious challenge for virtually all organizations today and is almost impossible to achieve. That’s where we step-in with our proven Drip Marketing Automation System.

Trial Downloaders Engagement Series Automation – Case Study

Instead of struggling with one of the above approaches, imagine that you have designed a series of smart messages based on the specific activity your prospects take on your website, in this case the prospect has downloaded a 30 day free trial of your software..

Each message is well thought out and designed such that during the early part of the engagement, the automated emails are informative, contain links and topics to help them maximize their trial period.
The messages that go out near the end of the trial engagement period start having a sense of urgency and contain special offers or incentives reminding the downloaders that the trial period is almost over and it’s time to purchase now..
This process is streamlined and completely automated with the right message being deployed to the right prospect at the right time. All you have to do is monitor email activity and pour over the tracking results.
Early on in the process, email engagement starts getting created reflecting how your prospects are interacting with your messages. At this point, it is easy to take this a step further by importing the data in your CRM. Now your sales team will have relevant engagement data in-front of them such as: the number of emails opened, the number of times the email was opened, which links in the email were clicked leading to what pages on your website - all valuable information for your sales team to engage your prospects during a call.

Yes, We have helped our clients achieve this level of Drip Marketing Automation and it is not just limited to engaging consumers that interact with you online. Here are Other Offline Scenarios of how we have helped our clients realize the power of Drip Marketing Automation.

Automated emails to leads that called in but were not followed up in a timely manner.
Automated follow-up with in-coming customer service requests (CSR) to find out if the request was handled satisfactorily (builds loyalty and leads to life-long customers)
Automated emails to your prospects or customers with a special offer on their service renewal date, birthday or anniversary.
Automated email to your customers that haven’t purchased from you in more than a certain number of days with a reminder or time-sensitive special offer.
Automated messages sent to customers that abandoned their shopping cart, or filled out an incomplete loan application etc… on your website.

If you need help setting up an engagement series based on any of the scenarios mentioned above then remember we are only a phone-call or email away. We guarantee, that you will achieve significantly higher conversion rates than your prior experience.

We speak from real experience and can prove it you.